Aveda Global Artistic Director, Textured Hair
“The Aveda community is a very supportive, grounded network. I love that even though Aveda is a beauty brand, the mission is about more than hair, it’s about health and heart. I'm very excited to be a part of a company that thinks beyond styling hair,” says Tippi Shorter, Aveda Global Artistic Director, Textured Hair.
Tippi Shorter found her calling for hairstyling in her hometown of Long Beach, California. However, she had dreams of bringing her skills and the Hollywood glamour she knew so well to the urban metropolis. In 1995 she headed to New York City with the intent of getting people hooked on her signature big sexy healthy hair. Tippi began her professional career with Aveda in her first official stylist position at an Aveda Concept Salon in New York City. “I understood then Aveda’s dedication to education and customer service, and that never left me within my professional career. So it only makes sense that I have come full circle and will help relay that message to the next generation,” says Shorter.
Throughout her career Tippi has always made it a priority to use "green" hair products and the best tools."It's not always about using the newest products," she says, "It's about using the best products for that particular client's hair." Tippi’s attention to detail, catering to each client’s unique hair needs, has made her a leading hairstylist and colorist in the entertainment and beauty industries for the past 15 years.
Tippi has joined the Aveda Global Artistic Team and she participates in Aveda events and photo shoots globally. She is instrumental in development of curriculum and training for textured and curly hair.